\"We can't wait for everyone to try new Breyers delights. With more than 150 years of experience making mouth-watering ice cream, we're always listening to our fans. We heard that calories and protein are top of mind, so we crafted Breyers delights. We worked hard to deliver an ice cream that starts with high quality ingredients, tastes great, and is 260-330 calories per pint,\" said Peter Harbour, Marketing Director of Breyers.
Sarah Weinberg is the deputy editor at Delish and has covered food, travel, home, and lifestyle for a number of publications, including Food Network Magazine and Country Living. She's originally from the Bay Area, has an unhealthy affinity for the Real Housewives of Anywhere, and harbors strong feelings about fruit salad.
It makes sense that Breyers would try to capitalize on the wave of consumer love for health-centered ice cream products. It's interesting, however, that the company has chosen to so closely mimic Halo Top's branding. The Breyers delights packaging design features a large spoon design in the center featuring calories per pint, and the protein content is also listed in the bottom right hand corner. It will be interesting to see how Halo Top reacts to this marketing when the line rolls out in August, and if the lure works on consumers.
It's possible that Breyers could steal some of Halo Top's market share, especially if Breyers delights cost less. But consumers could also view the legacy brand's new line as a knockoff of the \"real-thing\" and consider it less \"authentic\" than Halo Top.
So you want to treat your bestie on National Best Friends Day, and a pint of free ice cream from Breyers is about as sweet as it gets. The frozen dessert company will be giving away pints of ice cream (that's right, giving it away) to you and your best pal on Friday, June 8. There is a bit of a catch, though. In order to scoop up your free pints of ice cream in person, you will need to live in New York City, San Francisco, Chicago, or Philadelphia. At 12 p.m. local time, Breyers will be delivering Cookies & Cream Breyers delights to lucky fans.
To get your pint, you'll need to send a tweet using the hashtag #BreyersBFF with the two-hearts emoji and the ice cream emoji. Once your tweet is sent, a message from the Breyers Twitter account will pop up and include a link to a microsite where you can plug in your address and other location information for delivery. I don't know about you, but this is super exciting news (and a fabulous way to head into the weekend).
If you do not live in one of the cities listed above, not to worry. Breyers is giving BFFs from all over the country a chance to celebrate, regardless of their zip code. Anyone can claim their free pint of ice cream by following the same instructions. Just send a tweet with the hashtag #BreyersBFF, and the ice cream company will send you a link to claim your product coupon for $2.50 off a pint of Breyers delight. Once the coupon arrives, print it out and bring it to your local grocery convenience store (or wherever Breyers ice cream pints are sold), and get your discounted half-quart of frozen Cookies & Cream deliciousness. 781b155fdc