Marketing Management An Asian Perspective 5th Edition Pdf 533
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Examines marketing not as an isolated analytical discipline, but as a process that pervades all business. This course provides students with a broad and comprehensive view of marketing as a discipline in business. The course will examine marketing from both the historical and sociological vantage points. The course examines socio-demographic evolution of marketing, most importantly, the appearance of market segmentation and submarkets and their functional effects in the business environment. The course then examines marketing actions that shape business operations such as marketing policies, pricing strategies, market initiatives and non-marketing activities.
Provides students with the knowledge and skills that are required to analyze marketing problems and their solutions. The course provides an integrated approach for students to develop a broad understanding of marketing as a discipline. It will be designed to provide students with a deep understanding of marketing and its analytical capabilities on the basis of which students will be able to draw on in a future career. Topics include communication theory, concept analysis, marketing concepts and theories, product marketing, consumer behavior, personnel and organizational management. Students will be able to differentiate the marketing role from all other disciplines, articulate its purpose and gain basic knowledge and skills, which are required by working marketing professionals. Students will also be able to produce marketing analyses, presentations and reports of their own projects.
Provides an integrated approach to marketing and its analytical capability. Topics include communication theory, marketing concepts and theories, products marketing, consumer behavior, organizational and personnel management. Students will be able to produce marketing analyses, presentations and reports of their own projects. The course will provide students with an overview of the marketing discipline, with emphasis on three interworking areas of research: the consumers, the product, and the organization. Students will also learn basic marketing concepts and theories, organizational and management, elements of communication theory and concepts and components of marketing research. At the end of the semester, students will be able to present their marketing projects and be able to analyze situations. d2c66b5586
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