Logo Modernism Book Pdf Free
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Jens Mller is a graphic designer, owner of Mller Studio , and author of Logo Modernism . Remington is professor emeritus of graphic design at the State University of New York at Purchase and the author of several graphic design books, including Abrams Design and Abrams Design: A Casebook .
“In this catalog of over 6,000 logos, all those categories that graphic designers and advertisers have always found useful, are treated as design problems. The creators of the logos were asked to solve the problems of how to convey the essence of their company to the largest possible audience. They did this by inventing a logo as a design tool. Even if it was only a matter of placing a stylized or pictorial symbol on a dark, light, or muted background, the logo had to be unique, memorable, and emotionally effective. All of the ideas and methods underlying the work of these creative people are skillfully and wonderfully reproduced here in this magnificent book. The catalog of logos is an indispensable reference tool for designers and historians of graphic design.”
“The decade of the 1960s represented a true revolution in the world of logos. It was the time of the ‘New Man,’ and from the ashes of the Second World War came a new optimism, new values, and renewed self-awareness. A ‘New Man’ means thinking for himself. He needs to wear his own, no matter how ill-fitting, ‘loud’ or unconventional. The logos produced during this time reflect these ideals.”
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