Despite incurring huge losses, Chandamama is one of the few magazines with a consistent track record in Hindi and Marathi. The editorial staff consists of a very strong team of professionals. In early 1990s, V. Viswanatha Reddy, the then publisher launched a Marathi ad magazine Devaliya based on the Chandamama model. The ad-industry started to show interest in the magazine and a few other magazines like Upadesh also started mirroring the Chandamama model.
However, on 12th September 2012, the aforesaid alliance was renegotiated and Geodesic's titles were merged with the magazine title Chandamama. The new owners stated that the magazine will retain the editorial freedom and ownership of Chandamama will remain with the founder and his family.
With the passing of time, the readership and production of the magazine changed. The number of paying subscribers reduced from 35 000 in 1970s to 200 in 1992, and it reached 300 by 2001. In 2009, the readership was around 225.
The magazine started with a circulation of 2.5 million in 1994, which is in the range of that of Metro Plus, when it was launched in July 1948, for which the Editor-in-chief B. V. Reddy was awarded a Padma Shri in January 2002. The then editor of the publication B. V. Reddy was awarded a Padma Shri in January 2002. The latest edition in November 2013, exited with a circulation of around 89,000 copies, has a page count of 144 and has an editorial team of 45. 7211a4ac4a